Payless Rolls Out Beauty and Booty Products

Once upon a time, Payless was synonymous with “inflexible plastic shoes that really f*ckin’ hurt my feet.”  They’ve come a long way, however, with increasingly cute footwear and accessories that are still inexpensive, yet are higher quality and allow feet to, you know, MOVE.

And if you’ve ever looked at a pair of Payless ballet flats and thought to yourself, “You know what I could really use with these?  EYE SHADOW!”, well, you’re in luck:  Those busy bees at Payless have partnered with Maesa Group to create a collection of beauty and body care products.  The new beauty merchandise, to be sold under brands names “Zoe & Zac” and “Unforgettable Moments,” will be available for as low as $2.99 an item, the company said.

That’s not all…!  Oh no.   Payless is also tapping into the fitness craze with a new collection of women’s toning shoes under the Champion Fitness banner.   The line, which began testing in select locations in December, is rolling out now to stores and to the company’s Web site.  The three-style toning shoe collection will be in nearly all of Payless’ locations by this summer and will cost just $25 – $40 to work that booty off.

Cheap and lazy — that’s my kind of workout.