Because It’s Fun to Laugh at Hipsters: Jimmy Kimmel Tricks Fashion Week Attendees with Fake Designers

As moms, we can often feel out-of-the-loop with the latest trends.  Because when we’re juggling one-million-and-two things, keeping apprised of which color is “the new black” this season and how low or high our waistbands should be kinda fall off the priority list.  (When in doubt, go with a mid-rise.  Actually, always go with a mid-rise. And the “new black”…? Black.)  But don’t worry — even those who are “in the know” ain’t so in the know, after all, as you’ll see in this hilarious segment from Jimmy Kimmel’s “Lie Witness News,” in which New York Fashion Week attendees claim to be familiar with collections from made-up (yet somehow familiar) designers such as Purina Chow (“Asian designers are so unique!”), George Costanza, Ricardo Montalban and Willy Loman.

FUN GAME OF THE DAY:  Find a way to casually work  “It’s called fashion, look it up” into conversation!  Bonus points for really laying on the pretentiousness.