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Disney Offers Refund for Potentially Harmful Baby Einstein DVDs

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Disney Offers Refund for Potentially Harmful Baby Einstein DVDs

If you’ve bought the Baby Einstein DVDs for your little one and wondered why s/he is not yet reading “Crime and Punishment” and proving the nonsqueezing theorem in symplectic geometry, you may finally have your answer.  Turns out, the Baby Einstein videos may actually be detrimental to early childhood development — which is why the company is offering refunds to the millions of parents who’ve bought them.

In short:  The videos are less Einstein, more Federline.

The offer is a result of lawyers threatening a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all who bought the videos since 2004.

“The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.”

Baby Einstein products and videos are extremely common in U.S. homes — Disney sold $200 million worth of the products last year — even though pediatricians recommend that children under 2 should watch no television at all, and early TV exposure may be linked to attention problems later in life.

Why, that’s just ridiculous.  I LOVED watching TV when I was a kid and I don’t have any —

Wait.  What were we talking about again?

Oh, right:  If you have Baby Einstein videos and would like a refund because they didn’t turn your child into Doogie Howser, or if you could just use some lunch money for your kid, visit the company’s Guarantee/Upgrade Offer page.

Candy Kirby is the founder of The Laughing Stork and a professional fun-maker who will never stop chasing her lifelong dream: to find the Pomeranian or porn star after whom her parents must have named her. A humor columnist for Disney, Nickelodeon, Scary Mommy, Reductress and Redbook, she also used to be a staff writer for the soap opera, The Bold and the Beautiful, where she penned many scripts featuring prolonged heated stares and countless “Who’s the Daddy?” story lines. Candy lives in Los Angeles with her husband, two young kids and three rescue Persian cats, the latter of whom are the real brains behind this operation (so send all complaints to them).

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