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Yet Another Creepy Burger King Ad: SpongeBob’s Got Back


Yet Another Creepy Burger King Ad: SpongeBob’s Got Back

I’m a huge fan of Burger King’s french fries.  But their ads…?  Not so much.

Seriously.  That Burger King they use in their commercials haunts me in my dreams.  Looks more like a bank robber or serial killer than a cool dude I want DJ’ing my parties, as they try to portray.  Unless, of course, I want all of my guests to end up DEAD!

But I digress.

Parents are reportedly none-too-pleased about SpongeBob popping up last week in a Burger King kids meal commercial, in which rapper Sir Mix-A-Lot proclaims “Booty is booty” and a bevy of beauties with rectangular asses gyrate for the camera.  Their bottoms also were measured by the Burger King character.  Probably to see if they’d fit IN HIS DUNGEON OF DEATH!

Again, with the digression.  My apologies.

The spot, which alters music from the rapper’s 1992 “Baby Got Back” song — one of my old faves, I must admit — to say “I like square butts,” began airing during the NCAA basketball championship game last week.  Complaints from parents followed shortly, according to the Campaign for a Commercial-Free Childhood, which is leading a letter-writing effort against the ads.

“Associating a cartoon character who is wildly popular with young children with this kind of objectification of women and looking at and talking about their body parts, this is really a new low,” said Josh Golin, the group’s associate director.

However, Burger King claims the ads are targeted toward adults… which is why they used SpongeBob to push a kids’ meal?  Interesting, um, strategy.  Methinks the BK Marketing Department got slashed due to budget cuts — or due to a VISIT FROM THE BURGER KING!

No, I really can’t let it go.  He freaks me out, man!

Candy Kirby is the founder of The Laughing Stork and a professional fun-maker who will never stop chasing her lifelong dream: to find the Pomeranian or porn star after whom her parents must have named her. A humor columnist for Disney, Nickelodeon, Scary Mommy, Reductress and Redbook, she also used to be a staff writer for the soap opera, The Bold and the Beautiful, where she penned many scripts featuring prolonged heated stares and countless “Who’s the Daddy?” story lines. Candy lives in Los Angeles with her husband, two young kids and three rescue Persian cats, the latter of whom are the real brains behind this operation (so send all complaints to them).

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